{"id":2572,"date":"2024-07-06T09:47:24","date_gmt":"2024-07-06T09:47:24","guid":{"rendered":"https:\/\/www.smartersmes.eu\/about\/"},"modified":"2025-09-10T08:01:21","modified_gmt":"2025-09-10T08:01:21","slug":"about","status":"publish","type":"page","link":"https:\/\/www.smartersmes.eu\/es\/about\/","title":{"rendered":"Acerca de"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2572\" class=\"elementor elementor-2572 elementor-152\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc4f042 e-flex e-con-boxed e-con e-parent\" data-id=\"cc4f042\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-414d6ef e-con-full e-flex e-con e-child\" data-id=\"414d6ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45d7c59 elementor-widget elementor-widget-heading\" data-id=\"45d7c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Acerca de<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f18de8d e-flex e-con-boxed e-con e-parent\" data-id=\"f18de8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c886c31 e-con-full e-flex e-con e-child\" data-id=\"c886c31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cacd01e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"cacd01e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PYMES m\u00e1s inteligentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5de51 elementor-widget-mobile__width-inherit elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8c5de51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3d3cf6 e-con-full e-flex e-con e-child\" data-id=\"f3d3cf6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e201613 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e201613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00ab<span style=\"font-weight: 400;\">Mentalidades Estrat\u00e9gicas y Entornos Tecnol\u00f3gicos Dise\u00f1ados Regeneran a las PYMEs\u201d (S.M.A.R.T.E.R. SMEs) comenz\u00f3 en noviembre de 2023 y su finalizaci\u00f3n est\u00e1 prevista para junio de 2026.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">El proyecto busca abordar las necesidades de transformaci\u00f3n digital de las peque\u00f1as y medianas empresas (PYME) identificando los desaf\u00edos que enfrentan en su transici\u00f3n digital, incluyendo la falta de conciencia sobre el valor de la transformaci\u00f3n tecnol\u00f3gica y ecol\u00f3gica, las limitaciones en los conocimientos y habilidades de los l\u00edderes de las PYME para desarrollar una estrategia de transformaci\u00f3n digital y la dificultad para obtener apoyo de instituciones especializadas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dea235 e-flex e-con-boxed e-con e-parent\" data-id=\"0dea235\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48cb3e9 e-con-full e-flex e-con e-child\" data-id=\"48cb3e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0061ae elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d0061ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Grupos objetivo:<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f8d4cf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6f8d4cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce9f53c e-flex e-con-boxed e-con e-child\" data-id=\"ce9f53c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5b081 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2a5b081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><br \/><img decoding=\"async\" class=\"wp-image-54 aligncenter\" src=\"https:\/\/www.smartersmes.eu\/wp-content\/uploads\/2021\/05\/long-right-arrow-icon.svg\" alt=\"\" width=\"58\" height=\"58\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae94c4c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ae94c4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Organizaciones de Apoyo a las PYMES<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efe1ae5 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"efe1ae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El personal que ayuda a las PYMES con financiaci\u00f3n subvencionada, nuevos mercados, networking y formaci\u00f3n, y Asociaciones que conectan con sus emprendedores miembros a diario. Han forjado una relaci\u00f3n de confianza con muchos de ellos, basada en su enfoque en promover el valor del apoyo a las PYMES.<\/span><\/p><p><span style=\"font-weight: 400;\">Sin embargo, en los \u00faltimos a\u00f1os, su capacidad para aportar valor ha disminuido debido a los r\u00e1pidos cambios que han modificado las necesidades y prioridades de los emprendedores, y el personal ha tenido dificultades para mantenerse al d\u00eda. Las Asociaciones se han unido a Centros de Innovaci\u00f3n Digital para abordar la transformaci\u00f3n digital, pero necesitan mejorar su experiencia en este \u00e1mbito para beneficiarse plenamente. Para brindar un mejor apoyo a sus miembros, han decidido cerrar la brecha de habilidades entre su personal mediante la adopci\u00f3n de una estrategia de desarrollo de competencias y la oferta de mentor\u00eda y formaci\u00f3n directa a los emprendedores.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfcd390 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dfcd390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1395a98 e-con-full e-flex e-con e-child\" data-id=\"1395a98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-627478c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"627478c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"wp-image-54 aligncenter\" src=\"https:\/\/www.smartersmes.eu\/wp-content\/uploads\/2021\/05\/long-right-arrow-icon.svg\" alt=\"\" width=\"58\" height=\"58\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bdc12b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2bdc12b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Fundadores de PYMES y Alta Direcci\u00f3n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caa4f12 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"caa4f12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Los fundadores de PYMES, que han impulsado el crecimiento de sus negocios, a menudo se enfrentan a limitaciones debido a sus \u00e9xitos anteriores. Como se mencion\u00f3 en el an\u00e1lisis del problema, tienden a resistirse al cambio tecnol\u00f3gico, centr\u00e1ndose en cambio en las ganancias a corto plazo. Muchos desconocen la urgencia de la innovaci\u00f3n, algunos por recursos financieros limitados, otros porque no pueden evaluar la necesidad real del cambio. Adem\u00e1s, carecen de las habilidades para evaluar las propuestas de transformaci\u00f3n digital dirigidas a ellos. Esta situaci\u00f3n les genera dudas y los expone a riesgos emergentes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a583d6b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a583d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7033960 e-con-full e-flex e-con e-child\" data-id=\"7033960\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc05c5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5cc05c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"wp-image-54 aligncenter\" src=\"https:\/\/www.smartersmes.eu\/wp-content\/uploads\/2021\/05\/long-right-arrow-icon.svg\" alt=\"\" width=\"58\" height=\"58\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f73a96 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1f73a96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Grupo objetivo indirecto<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd59b0 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"cdd59b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\"> Proveedores de FP;\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\"> C\u00e1maras de Comercio;\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\"> C\u00e1maras Binacionales;\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\"> Centros europeos de transformaci\u00f3n digital;\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\"> Responsables pol\u00edticos;\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\"> Usuarios externos<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f963f2b e-flex e-con-boxed e-con e-parent\" data-id=\"f963f2b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a571f83 e-con-full e-flex e-con e-child\" data-id=\"a571f83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f08bca elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8f08bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">El proyecto persigue los siguientes objetivos espec\u00edficos:\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5a83f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0d5a83f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6ea9c6 e-con-full e-flex e-con e-child\" data-id=\"e6ea9c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bba830 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7bba830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"wp-image-54 aligncenter\" src=\"https:\/\/www.smartersmes.eu\/wp-content\/uploads\/2021\/05\/long-right-arrow-icon.svg\" alt=\"\" width=\"58\" height=\"58\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-481df86 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"481df86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Curso online masivo y abierto (MOOC) para \"Tutores de Transformaci\u00f3n Digital de PYMES\"<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9314c60 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9314c60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Su objetivo es capacitar a asociaciones y organismos representativos para fomentar el desarrollo de habilidades entre los mentores.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff6f805 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ff6f805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9137556 e-con-full e-flex e-con e-child\" data-id=\"9137556\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28a77ee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"28a77ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"wp-image-54 aligncenter\" src=\"https:\/\/www.smartersmes.eu\/wp-content\/uploads\/2021\/05\/long-right-arrow-icon.svg\" alt=\"\" width=\"58\" height=\"58\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-624fa09 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"624fa09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">TUBE STORY de Transformaci\u00f3n Digital para PYMES<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfbf5d7 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"cfbf5d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Incluye una serie de historias contadas como si fueran series de televisi\u00f3n, cuyo objetivo es concienciar y comprender la transformaci\u00f3n digital.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a33d73 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1a33d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9767f4 e-con-full e-flex e-con e-child\" data-id=\"e9767f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c29f44 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7c29f44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"wp-image-54 aligncenter\" src=\"https:\/\/www.smartersmes.eu\/wp-content\/uploads\/2021\/05\/long-right-arrow-icon.svg\" alt=\"\" width=\"58\" height=\"58\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5d7ee0 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f5d7ee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Kit de Formaci\u00f3n para Emprendedores<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-597a5dd elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"597a5dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Este kit contiene materiales y herramientas para el aprendizaje de emprendedores. Se ha creado una herramienta espec\u00edfica de Evaluaci\u00f3n de Preparaci\u00f3n, denominada Asesor Digital, para apoyar a las PYME Emprendedoras en su estrategia digital.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0b5d6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1e0b5d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Acerca de PYMES m\u00e1s inteligentes \u00abMentalidades Estrat\u00e9gicas y Entornos Tecnol\u00f3gicos Dise\u00f1ados Regeneran a las PYMEs\u201d (S.M.A.R.T.E.R. SMEs) comenz\u00f3 en noviembre de 2023 y su finalizaci\u00f3n est\u00e1 prevista para junio de 2026.\u00a0 El proyecto busca abordar las necesidades de transformaci\u00f3n digital de las peque\u00f1as y medianas empresas (PYME) identificando los desaf\u00edos que enfrentan en su transici\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2572","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.smartersmes.eu\/es\/wp-json\/wp\/v2\/pages\/2572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartersmes.eu\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.smartersmes.eu\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartersmes.eu\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartersmes.eu\/es\/wp-json\/wp\/v2\/comments?post=2572"}],"version-history":[{"count":4,"href":"https:\/\/www.smartersmes.eu\/es\/wp-json\/wp\/v2\/pages\/2572\/revisions"}],"predecessor-version":[{"id":2845,"href":"https:\/\/www.smartersmes.eu\/es\/wp-json\/wp\/v2\/pages\/2572\/revisions\/2845"}],"wp:attachment":[{"href":"https:\/\/www.smartersmes.eu\/es\/wp-json\/wp\/v2\/media?parent=2572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}