Schema della sezione

    • Introduction and benefits

      Unit 3: Digital transformation - Needs analysis - Step 3 : Business Model Canvas  

      The Business Model Canvas is a tool for visualising your SME, presenting its key features at a glance. It provides all stakeholders with a quick yet comprehensive overview of your SME’s current state. This tool is an excellent starting point for your digital transformation process.

      The Business Model Canvas supports decision-making processes and serves as a springboard for new ideas and strategic adjustments. It is crucial to always start with the needs of your target group. 

      In this learning unit, you will familiarise yourself with the Business Model Canvas, apply it in part and receive valuable tips for using the Business Model Canvas in your daily work in your SME. 

      Why read on? What are the 5 advantages of the Business Model CANVAS?

      • You will visualise the current state of your SME and present your business model in a clear structured way
      • You will analyse the most important characteristics of your business model and how they are related to each other 
      • You will focus on the needs of your target group and adopt your products and services to their needs
      • You will be able to integrate new team members into your SME more easily
      • You are good prepared for your digital transformation process as you can present the most important changes resulting from the digital transformation process in a very clear way
    • CANVAS Pagina
    • Knowledge Assessment - CANVAS Quiz
      Gli studenti devono
      Spunta come completato

    • Resources

      1. emcra - Co-shaping Europe et al. (2019) Business Model CANVAS: How do I describe my business model with CANVAS? Available at: https://digital-transformation-tool.eu/training/mod/hvp/view.php?id=45 (Accessed: 2 April 2025).
      2. emcra - Co-shaping Europe et al. (2023) Is your organisation ready for Europe? Handbook. Available at: https://upgrade2europe.eu/media/upgrade2europe_handbook_en.pdf (Accessed: 2 April 2025).