Entrepreneurs – Smarter SMEs

Navigating the Digital Journey

Navigating the Digital Journey How the Smarter SMEs Digital Advisor and Tutoring Kit are Empowering Real Transformation For many Small and Medium-sized Enterprises (SMEs), the question is no longer why they should embrace digital transformation, but how to begin. The digital landscape is filled with complex jargon and countless software solutions, leaving many business owners […]

Digital Transformation and the profiles of entrepreneurs

Leave a Comment / Entrepreneurs / Joana Marcos

The 4 Profiles of Entrepreneurs Facing Digital Transformation Following a study conducted by the SMARTER SMEs initiative, we have identified four distinct profiles of entrepreneurs regarding their attitude toward digital transformation. Understanding these profiles helps us cater to the specific needs of SMEs and design tailored solutions for each group. Here is an overview of

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