Introduction and benefits
Unit 3: Digital transformation - Need analysis - Step 1: PESTLE analysis
The initiation of a digital transformation process begins with a needs analysis. The first step is to carry out a PESTLE analysis. The PESTLE analysis provides SME and SMO with a comprehensive overview of their business and organisational environment. In order to be resilient as an SME and to continue to survive in a rapidly changing environment, it is essential to analyse the external influences that affect the SME at an early stage in order to be able to react to them in good time. This is precisely where the PESTLE analysis comes in.
In this learning unit, you will familiarise yourself with the PESTLE analysis method, apply it in part and receive valuable tips for using the PESTLE analysis in your daily work in your SME.
Why read on? What are the 5 advantages of the PESTLE analysis?
- You get a holistic overview of the most important external influences on your SME
- You recognise the risks and opportunities of a changing environment and can react at an early stage
- You get to know your SME environment better in the long term and can therefore make good decisions
- You adjust your corporate or organisational goals on the basis of the external influences identified and develop better strategies for the future on this basis
- You take the first important step in a comprehensive needs analysis in your digital transformation process
