Section outline

    • Introduzione e benefici

      In questa learning unit, gli operatori, dopo aver individuato le cause di tali resistenze, apprenderanno le strategie per superarle. Avranno così la possibilità di:

      • utilizzare direttamente queste strategie con gli imprenditori delle PMI che appariranno resistenti o dubbiosi rispetto alla scelta di fare la trasformazione digitale;
      • suggerirle agli imprenditori delle PMI per superare le eventuali resistenze del personale.

      In sintesi, l’apprendimento proposto dalla learning unit aiuta gli operatori delle associazioni di PMI e dei Cluster a individuare e valutare le eventuali resistenze e ad agire per superare tali resistenze.

    • Parte 1: Resistenza al cambiamento e strategia Page
    • Quiz - Resistenza al cambiamento e strategia
      Students must
      Mark as done

    • Fonti

      1. Matt, D.T. and Rauch, E. (2020) SME 4.0: The role of small- and medium-sized enterprises in the digital transformation.
      2. Krajčík, V., Novotný, O., Civelek, M. and Semrádová Zvolánková, S. (2023) ‘Digital literacy and digital transformation activities of service and manufacturing SMEs’.
      3. Ulas, D. (2019) ‘Digital transformation process and SMEs’.
      4. Liang, L., Su, F., Zhang, W. and Mao, J.Y. (2016) ‘Digital transformation by SME entrepreneurs: A capability perspective’.
      5. Raimo, N., De Turi, I., Rubino, M. and Vitolla, F. (2021) ‘Which Italian SMEs fall in love with digitalisation? An exploration into the determinants’.
      6. Scholkmann, A. (2021) Resistance to (digital) change: Individual, systemic and learning-related perspectives.
      7. Ugwu, J.N., Turyamureeba, S., Masudi, K.A. and Nyamboga, T.O. (2024) ‘Digital transformation in SMEs: Challenges, technologies, and best practices’.
      8. OECD (2021) The digital transformation of SMEs, OECD Studies on SMEs and Entrepreneurship, OECD Publishing, Paris.
      9. Matarazzo, M., Penco, L., Profumo, G. and Quaglia, R. (2021) ‘Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective’.
      10. Mahmud, H., Islam, A.K.M.N. and Mitra, R.K. (2023) ‘What drives managers towards algorithm aversion and how to overcome it? Mitigating the impact of innovation resistance through technology readiness’.
      11. Cugno, M., Castagnoli, R. and Büchi, G. (2021) ‘Openness to Industry 4.0 and performance: The impact of barriers and incentives’.
      12. Malodia, S., Mishra, M., Fait, M., Papa, A. and Dezi, L. (2023) ‘To digit or to head? Designing digital transformation journey of SMEs among digital self-efficacy and professional leadership’.